Holland & Barrett is a British-based multinational chain of health food shops with over 1,300 stores in 16 countries.
CHALLENGE
Holland & Barrett are in the midst of a programme of transformation across their business. They needed to build a concept testing approach to assess the viability of new propositions in a consistent manner across their various Business Units, understanding where and how to optimise them and to identify which specific audiences they should target with them.
A time-efficient and cost-effective standardized quantitative testing approach was developed in partnership with the Holland & Barrett insight team.
The bespoke modular approach, allows us to tailor the for each round of testing, while maintaining consistent KPIs for benchmarking purposes. Additional modules allow us to incorporate advanced analytics to assess pricing expectations / understanding comms priorities as required. The pre-programmed standardized approach allows for rapid turnaround.
SOLUTION
This approach is now a key input in strategic planning within Holland & Barrett, informing decision making across their Vitamins & Supplements; Sports Nutrition, Food and Beauty workstreams.
It allows them to quickly prioritise which ideas to progress and jettison and how to further refine and optimise these ideas ahead of launch.
This programme is now recognized as a crucial building block in their wider Consumer Strategy.
OUTCOME
To learn more about proposition development and pricing at Boxclever
